Stay Ahead in 2025: SEO Trends, Mobile Must-Dos, and Ranking in Overviews
Published 11 months ago • 2 min read
The Growth Digest
Your biweekly dose of content marketing news and advice to help you grow your audience, level up your content game, and get your site to the top results in Google.
Hey Reader,
In this week’s newsletter, we're looking at 2025 SEO trends that will keep your strategy sharp, the essentials of mobile optimization for better user experiences, and how to rank in google’s AI Overviews.
Let's get started!
What's The Buzz?
In a recent LinkedIn post, content writer Amanda Nze shared three straightforward yet impactful tips to boost your 2025 SEO strategy.
First, make sure all mentions of "2024" in your titles, content, and meta descriptions are updated to "2025" to avoid appearing outdated to Google. Next, use Google Trends to identify peak traffic times for your keywords and schedule your content ahead of those surges for maximum visibility.
Finally, don’t overlook your old blogs. Revisit them in Google Search Console and add relevant keywords to give them a fresh boost in rankings. These simple updates can make a significant difference in your search performance this year!
HOW TO RANK ON AI OVERVIEWS -- In our last newsletter, we gave a summary of how Google’s AI Overviews (AIOs) are shaping search results. Now, it’s time to focus on what's most important: How to rank. AIOs summarize credible content from across the web, and being featured can significantly boost visibility (even for pages that don’t rank in the top 10).
Key Tips to Rank in AI Overviews:
Target long-tail keywords aligned with informational search intent.
Use structured data markup (like FAQ or Article schema) for better AI recognition.
Focus on mobile optimization, as 81% of AIO citations come from mobile-friendly sites.
Write context-rich, scannable content with clear headings and bullet points.
Build brand authority through high-quality backlinks and mentions in trusted sources.
Want the full list of actionable tips? Read the complete article to learn how to position your content for AIO success in 2025.
OPTIMIZING YOUR SITE FOR MOBILE -- Speaking of making your website mobile-friendly, Search Engine Land published a new article with some best practices. A mobile-optimized website incorporates responsive design, fast load speeds, and touch-friendly navigation, making it easier for users to engage with your content on smaller screens. Optimizing for mobile doesn’t just enhance user experience; it can also improve your search engine rankings, thanks to Google’s mobile-first indexing.
Implement strategies like using responsive images and videos, focusing on accessibility, and improving Core Web Vitals metrics like load speed and interactivity. These updates can lead to higher engagement, reduced bounce rates, and better conversions.
Even if your brain is still stuck in the haze of 2024 holiday parties, 2025 is here—and with it, new horizons for search engine optimization (SEO), content marketing, and everything in between. In this guide, we’ll share the key SEO trends to watch and offer helpful tips so you can optimize your strategies to come back stronger than ever in 2025.
The difference between a successful SEO campaign and a failed one might not even be in the strategies themselves; it’s in how well you track and adjust based on your data. That’s exactly what we’ll teach you in this comprehensive guide.
When we started the project in March of 2024, Aventon had 46,500 users on their blog. Two months later, users were up 100% year over year. By June, just three months after starting to work with us, their traffic had tripled from the year prior—a 207% increase.
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