Welcome back to the Brand Drivers newsletter! This week, we’re breaking down how people make buying decisions and why early visibility is your edge.
Plus: what today’s economy means for your marketing strategy and how map apps are changing the way customers find you.
Let’s take a closer look....
What's The Buzz?
How People Actually Make Buying Decisions
Buyers don’t move in straight lines anymore. They loop, ghost, binge content, and may even show up ready to buy without ever talking to sales. In a recent post, Stephanie Armstrong breaks down what modern buying really looks like: 81% of people research before making a decision, and most won’t talk to sales until they’ve already made up their minds. If your marketing still assumes a linear path, you’re missing how decisions actually happen in 2025.
Today’s best marketing doesn’t chase or push the consumer. It shows up with clarity, speaks to real problems, and gives people what they need when they need it.
Build content that meets buyers at each stage of their journey, not just the final click. In a distracted world, connection wins. The brands who understand this are the ones people remember and trust.
Marketing News You Need To Know
What Today’s Economy Means For Your Marketing Strategy
Reuters new jobless data shows the economy is cooling, but not collapsing. Layoffs are still low, even as hiring slows. That puts businesses in a tricky spot: cut back too much and risk losing momentum, or spend smart and stay visible. Industries like tech and automotive are feeling the most pressure right now, with signs of slowing demand and tightening budgets.
This is where agencies shine. A good agency helps brands keep marketing flowing without overspending. We adjust fast, focus on results, and make sure every dollar drives real growth. In times like these, smart marketing isn’t optional, it is a business advantage.
When the road ahead is unpredictable, the brands who keep moving with the right partners come out stronger, faster, and ready for what’s next.
How Map Apps Are Shaping Local Search
When was the last time you searched for a local business on a map app instead of Google? One in five local searches now happens directly inside platforms like Google Maps, Apple Maps, or Bing Maps. Google Maps is the second most-used tool for finding local businesses, especially among Gen Z and Millennials. People want fast, visual, location-based results, often while they’re already on the go.
If your business depends on local traffic, your map listings need as much attention as your website. That means having accurate contact details, updated hours, and solid reviews across every major platform.
Many users who search on maps are making quick decisions and planning to visit soon. If your information is missing or incorrect, you could lose a high-intent customer before they even consider you. Treat map platforms like the new front door to your business.
The Latest From MBE Group
Whether you’re handling a crisis, or launching a company, product, or new initiative on a global or regional level, ensuring effective and relevant localized communications is essential.
If your site is cluttered, slow, or hard to navigate, it could be costing you visibility and conversions. In this article, we'll share our top UX Design principles.
MBE Group works with clients around the world, supporting them through trade shows big and small. We’ve seen it all, and can partner with you on everything from strategy to execution.
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