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Hey Reader,

Welcome back to the Growth Drivers newsletter! This week, we’re sharing three powerful insights to sharpen your marketing strategy.

First, new data from over half a million LinkedIn posts challenges the advice to avoid links in your posts.

Next, Chrome just rolled out a performance testing update that gives developers more accurate insights into how websites perform on real mobile devices.

And finally, we’re looking at how most teams misuse website visitor data and how to make your outreach helpful. Let’s get into it.

What's The Buzz?

Website visitor tracking is a powerful tool, but many marketing teams are using it in a way that turns people off. In a recent post, Darrell Alfonso pointed out a common mistake: jumping on every site visit with a cold email or sales pitch. Instead of building trust, this can make your brand feel intrusive. Think about offering helpful content, guiding high-potential leads to the right person, and supporting the buyer journey rather than rushing it.

Darrell also shared a great “Do This, Not That” guide to help teams shift their approach. For example:

• Do share useful answers to common questions. Don’t say, “I saw you looking at our site.”
• Do route key accounts to someone who can help. Don’t overwhelm your team with every single visit.

What other advice would you add to his list? Let us know!

Marketing News You Need To Know

LINKEDIN CONTENT THAT WORKS – A new study by Metricool of over half a million LinkedIn posts is turning some long-held advice on its head. For years, marketers have heard that including links in posts would hurt reach, but the data says otherwise. Posts with links actually saw more views and more engagement than those without. It's a good reminder that best practices should always be tested, not just taken at face value.

The study also revealed which content formats are working best right now. Carousels (multi-slide documents) led the way in engagement, while polls—though rarely used—had huge reach. Video is growing fast too, with views and engagement climbing sharply year over year.

The bottom line? Mix up your content, don’t be afraid to include links, and pay attention to what’s working on your own page.

CHROME'S NEW TOOL MAKES MOBILE TESTING SMARTER – Chrome’s latest update gives developers a better way to test how websites actually perform on real mobile devices. Until now, testing mobile speed in Chrome has been more of an educated guess.

But with the new CPU throttling calibration tool, Chrome can now create presets based on your own computer to simulate what your site feels like on slower, everyday phones. That means fewer surprises when real users visit your site and better chances of catching performance issues before they hurt your traffic or conversions.

This matters for marketers because website performance directly impacts search rankings, bounce rates, and conversions, especially on mobile. Chrome 134 makes it easier to test under real-world conditions by suggesting settings based on your actual audience and flagging results that don’t reflect real user behavior.

The Latest From MBE Group

It’s Q&A time! Nora and Heather tackle listener questions on building your content strategy, best resources for learning SEO, whether you should be optimizing your content for AI tools, and more! ​ Listen to the Episode

Hear from Tom, our President, and Frank, our CEO, on how they navigated the acquisition process, what they learned in the process, and advice they would share with other businesses looking to do the same. ​ Listen to the Episode

Influencer marketing will continue to play a critical role and, when managed correctly, is an effective way to grow your brand awareness.

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Your biweekly dose of marketing news and advice to help you grow your audience, level up your content game, and get your site to the top results in Google.

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